1) Good design is innovative.
2) Good design makes a product useful.
3) Good design is aesthetic.
4) Good design makes a product understandable.
5) Good design is unobtrusive.
6) Good design is honest.
7) Good design is long-lasting.
8) Good design is thorough, down to the last detail.
9) Good design is environmentally friendly.
10) Good design is as little design as possible.
-Dieter Rams
